Commercial PR-Specialist
IKEA Group
Ödåkra, Skåne County
3 dagar sedan


We believe that you truly understand the value of corporate communication and modern digital retailing trends how it affects the business and the company brand.

You have a genuine passion for the Life at Home and home furnishing trends. By being strategic and inventive you easily create engaging communication when working with stakeholders and media relations.

Your networking skills build and maintain a system of strategic and trustful connections.You find motivation in working agile and with change management.

Leading, inspiring and influencing people is one of your trademarks. You get energized by working both independently and interdependently with communication networks and cross functional and you appreciate the mix of strategic thinking and turning communication trends into practice.

You share and live the IKEA culture and values. As a person you demonstrate strong leadership skills, by using sound judgements to make timely and effective decisions.

You have the ability to understand the complexity of a larger retail business and the role of communication as an integrated part of the business.

Moreover, you take a leading role in communication with the business goal, co-workers and public trust in focus and you work with a proactive attitude in problem solving and hands-

on approach when necessary. You have the ability to communicate verbally, visually and in writing in an inspirational way.

We believe that you have strong communication skills (spoken and written) in Swedish and English both. You also have 2-5-

years of experience of both external and internal communication. Furthermore, you have 2-5 years of experience with commercial PR communication, also in digital environments and you are familiar with navigating social media platforms, digital home furnishing and media trends.

We hope that you have experience with leading in change and preferably experience with crisis communication. You have knowledge in the following areas :

  • up-to-date knowledge of the complete media landscape (including the latest trends in social media), activation and measurements
  • good and specific knowledge of the area commercial PR, media relations and communications
  • up to date knowledge of creating and maintaining goodwill and a positive brand image with various stakeholders through commercial PR activities
  • strong knowledge of using insights to formulate communication, PR strategies, plans and activities to meet IKEA business and receiver needs
  • up to date knowledge of how to lead communication by defining, planning, executing and follow-up communication to relevant stakeholders to keep our co-
  • workers well informed, engaged and empowered

  • deep understanding of the process for delivering efficient communication and stakeholder plans and tools
  • understanding the value of brand identity and tone of voice

    The purpose with this position is to contribute to the positioning of the IKEA brand as unique, meaningful and trusted and the preferred choice in home furnishing products and solutions.

    You will ensure professional media & influencer relations with effective and engaging commercial PR communication, supporting IKEA and the market’s commercial agenda & priorities.

    As a Commercial PR Specialist, you will also drive an open and sharing climate, being a role model of the IKEA values. You will :

  • execute and implement the local integrated communication plan with focus on commercial PR; and secure alignment with the global communication plans
  • contribute to the development and delivery of the market communication projects & media relations agenda
  • implement and execute media / stakeholder engagement strategies for reactive, proactive and activist communication
  • be in close collaboration and alignment with the marketing team, securing the planning, execution and optimizing the use of earned media, as part of an integrated media approach to maximize commercial impact, drive business results and improve cost efficiency of results
  • monitor and analyse media, digital communication channels and social media to measure results as well as identify proactive opportunities and potential risk issues
  • participate in the process for country on-duty media inquiries phone and media product loans
  • drive project management for commercial PR projects, taking the stakeholder perspective
  • work with stakeholder analysis and stakeholder management to be able to deliver to the needs of the business
  • enable effective internal communication and assist in the creation of prerequisites for our leaders and co-workers to be our best ambassadors
  • define, plan, create / execute and follow up on commercial PR communication
  • develop alongside other communicators and tap into wider resources, i.e. social / digital, PR, stakeholder engagement, campaigns etc
  • be responsible for providing support and direction for communication around commercial events
  • actively encourage improvement of content creation, based on trends in communication and the latest developments within commercial PR In this role you will report to the Communication Operations Manager.

    We strongly position IKEA as a truly meaningful & trusted brand in people’s hearts & minds, with a focus on us as a retailer and our positive societal impact.

    At the same time, we contribute to the growth and transformation of IKEA / INGKA by ensuring we lead with communication.

    We do this by taking a strategic approach to reactive, proactive and activist communication.


    If you have job specific questions, please contact Communication Operations Manager, Sandra Jakob at sandra.jakob

    This role is a full-time position and located at IKEA Service Office (IKEA Försäljnings AB), Helsingborg (Väla / Ödåkra).

    Admission is as soon as possible. We don’t accept application by email, only through our recruitment tool. We appreciate your application as soon as possible, but please no later than 2019-

    09-21. If you have any concerns or questions about the recruitment process please don't hesitate to contact hrscse or call +46 476-

    587500. Warmly welcome with your application!

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